Consumers may not be fully aware of why they favor certain brands in their lives, but if asked they canlist a few words that define why they are loyal to that brand. That is why doing a deep examination of what you do that the competition does not do and why customers are loyal to you.By discovering and defining in the many actions and deliverables that your company does what are the areas you excel over your competitors. It does not need to be by a large margin that your better, may be only a 10% difference. By promoting that distinctions and making it clear to consumers they will start to understand your unique brand value. Not all will value your difference, but those who do will place you at the top of their brand loyalty list. So, discovering this brand difference are critical and making them your most important focus internally and externally and will be the building blocks to becoming a Genuine Brand.

A Genuine Brand just doesn’t happen on its own… it takes a lot of review and well thought out andpart of all strategic plans. Your branding must be consistent at al touch points and easy torecognize, so people become aware and make the transition from a first trial use to a loyal andChampion of your Genuine Brand.Each customer’s brand experience, from seeing the visual elements like the logo for the first time, apparel displays, product packaging, advertisements, and interactions with company representatives, tells your customer about the kind of company that you are. Each encounter is measures and evaluates the brand of how it functioned and what kind of the emotional connection they felt

Each customer’s brand experience, from seeing the visual elements like the logo for the first time, apparel displays, product packaging, advertisements, and interactions with company representatives, tells your customer about the kind of company that you are. Each encounter is measures and evaluates the brand of how it functioned and what kind of the emotional connection they felt.

A Genuine Brand just doesn’t happen on its own… it takes a lot of review and well thought out and part of all strategic plans. Your branding must be consistent at al touch points and easy to recognize, so people become aware and make the transition from a first trial use to a loyal and Champion of your Genuine Brand.

EXECUTIVE SUMMARY – Must be 21+

How do you become a part of Island Eddie’s Brewery without a major financial and time commitment.

Island Eddie’s Brewery has created a path for small investors to become part of Island Eddie’s Brewery by sponsoring one of more of Island Eddie’s Beers.

Overview

A small investor has an opportunity to invest in the production of one or more of Island Eddie’s Beers.

Investment

An investor provides and investment between $10,000 and $15,000 which covers the cost of supplies, canning, packaging, and distribution of an Island Eddie’s Beer. Some Beers are more expensive to Brew.

Process

As a result of the investment:

• The investor receives a contract for the investment amount.
• The investment will be returned to the investor at the end of sales cycle (5 months) with an interest rate of 10%.
• The investor receives a discount 10% on purchases of all Island Eddie’s Beer.
• The investor may schedule a visit to TripleHorn to view the facilities and observe the brewing process and later the packaging process.  Also meet with the Brew Master to discuss the brewing process.
• The investor receives weekly reports on the progress of the brewing of Island Eddie’s Beer.
• An Island Eddie’s Brewery T-Shirt with the specific Beer.

Summary

IEB has a solid customer base from several restaurants, distributors, and events. EB is actively seeking small investors to become part of the island Eddie’s family and believes this is a “Win – Win” situation for both Island Eddie’s Brewery and small investor.